Hospitality (noun): Generous and cordial reception of guests; friendly welcome; offer of a pleasant or sustaining environment; readily receptive.
Hospitality is not just an industry, but a service philosophy that every brand can employ to strengthen relationships with their audiences.
For the month of August, we took a look at how to best signal hospitality, and who’s doing it consistently and successfully. Take a look at these organizations signaling hospitality in different ways.
Southwest Airlines
Southwest is renowned for their customer experience, loyalty program, and putting their heart into service.
Aerie
Aerie invites women to post their own swimwear photos to Instagram with the hashtag #aeriereal, while making a donation for every photo posted.
John Fluevog
John Fluevog himself personally calls every store on every International Fluevog Day to speak with a customer and gift them a pair of shoes.
Spotify
Spotify continuously provides tailored music experiences that evolve with their listeners while leaving control in each customer’s hands.
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